GALDERMA - MOM GENES CAMAPIGN
MOM GENES CAMPAIGN CELEBRATES WHAT YOUR MAMA GAVE YOU
Women were encouraged to celebrate moms and the role of "mom genes" in their lives by posting a recreation of a favorite photo of their mom to www.MomGenes.com. For every photo posted, Galderma would donate $5 (up to $50,000) to National Charity League, Inc., a non-profit organization dedicated to fostering the mother-daughter relationship through hands-on volunteerism that promotes leadership development and a legacy of social awareness and compassion.
The look and feel grew out of the website design. I designed the landing page of the site to set a tone and look and feel for the campaign.