IL BAGNO

A Modern Ode to the Art of Bathing
This boutique bath soap brand was conceived as a sensory journey — a fusion of traditional European craftsmanship and contemporary design minimalism. Inspired by the exuberant colors and ornate patterns of classic Portuguese soap lines, the challenge was to capture that same joie de vivre while stripping away the nostalgia for something fresh, graphic, and modern.

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Strategy & Design Approach

The goal was to transform an everyday ritual into a moment of aesthetic pleasure. Each soap bar becomes a collectible object — its scent and hue carefully curated to evoke emotion and atmosphere. The brand language balances heritage and innovation: timeless artisanal roots reinterpreted through a bold, chromatic palette and sleek geometric packaging.

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Creative Execution

I developed the brand from the ground up —

• Name creation that reflects sensuality, culture, and craftsmanship.

• Color strategy where each scent has its own chromatic identity, echoing its mood and fragrance profile.

• Packaging design that plays with light, contrast, and tactile finishes to elevate shelf appeal.

• Branding system that feels artful yet contemporary, designed for exclusive health and beauty boutiques where design and storytelling meet.