INCYTE - VOICES OF MPNs
To bring awareness to rare blood cancers, we commissioned noted comic book illustrator JG Jones to be the voice for the Voices of MPNs. To launch the campaign, we created a docu-style video that was shot on film and blended life action as well as animation to tell JG’s personal MPN story.
Additionally, JG develops illustrations of others living with an MPN, based on interviews he conducts with them.
Both the video and illustrations live on the Voices of MPNs website and social media channels.