DISEASE AWARENESS BACTERIAL VAGINOSIS
BV (bacterial vaginosis) is a condition, riddled with stigma and can often be confused with other infections, leading to misdiagnosis and more serious consequences. We decided to create a campaign that not only brings awareness to the condition but also encourages women to be comfortable with the word "vagina" and everything that happens to the vagina. We also worked on video content with Sham Boody, an outspoken sexologist, who fit perfectly into the voice of this campaign.
I conceptualized, wrote the umbrella line and art directed the campaign, led the team of designers and writers to help flesh the campaign out.