Disease Awareness Bacterial Vaginosis
BV (bacterial vaginosis) is a condition, riddled with stigma and can often be confused with other infections, leading to misdiagnosis and more serious consequences. We decided to create a campaign that not only brings awareness to the condition but also encourage women to be comfortable with the word "vagina" and everything that happens to vagina. We also commissioned Sham Boody, who is an outspoken sexologist, and fit perfectly into the voice of this campaign.
I conceptualized the campaign from all aspects, wrote and art directed it, led the team of designers and writers to help flesh the campaign out.
My Role: Art Direction, Copy