Merck's corporate responsibility devision wanted to highlight their inventive spirit and continuous commitment to making this world a better place.
The objective was to create an emotional connection between the scientists and the patients. Both urgently fighting the same fight from different fronts but needing to be connected in order to get the best results.

 This campaign was focusing on ebola and childhood vaccines (pre-Covid-19 times). (This project was not produced)

© copyright 2016 Luana Sanson