A campaign challenging the worlds toughest stains. I was able to write the lines as well as design/art direct the campaign
WASHABLE FABRICS CAMPAIGN
Tide has partnered with Fashion Designers SUNO highlight washable garments and the inspiration behind creating them. I was able to direct and film this fantastic team to get their POV on fashion, their inspiration and the importance to create a washable garment, for the everyday woman. Additionally we designed all assets within the fashion tie-in campaign for Tide and Downy.
A realtime response campaign on Twitter was created for Tide.